Reading feature
stories
News stories are essentially “something
happened” stories. They generally begin with a short summary of the
main facts in the headline and lead. Then the body tells the story
in greater detail. Since news stories come to the main point so
quickly, they seem to be in a hurry, written for readers who want to
know what happened NOW!
If you
turn to the Outlook section of the Bangkok Post,
you will find another kind of story known as the
feature. Feature stories tend to be longer than
news stories, and they go into their topics more deeply. They are
also less hurried and they often deal with subjects that are not
found on the news pages. Instead of explaining what happened,
feature writers are more likely to tell us what an interesting
person or place is like, why a certain fashion or activity has
become popular, or how we can improve our health.
The difference in the style and content of news stories and
features is obvious from a quick comparison. Look at the two stories
below. You can tell the difference from the first few paragraphs.
News
Sugar farmers get help from banksCommercial banks yesterday agreed to support
sugar cane farmers for the current milling season by accepting
cheques at the pre-harvest crop price.
The government asked local banks to assist farmers after
the state-owned Bank of Agriculture Cooperatives backed down
on the request.
The sugar fund would guarantee cheques issued by millers to
farmers, who in turn could cash them in for a discount with
local banks, said the industry minister.
Sagging sugar prices led banks to demand a guarantee from
the sugar fund to cover credit risk.
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Feature
The best of the bunchMost of the
housewives in Rajchasarn district of the eastern province of
Chachoengsao are small-time farmers. But when they joined
together to produce preserved bananas last year, their names
became known far and wide.
Last September their kluay ob (baked banana) was
served on Thai Airways International. The word was out and
before they knew it people were going bananas for their nine
products.
And in recent months they have even been approached by a
Thai company interested in exporting their products to Hong
Kong and Singapore. "It all started with 10 banana trees,"
said Chintana Tuncharoen, head of the Community Housewives of
Rajchasarn district.
In May 1998, the villagers in Chachoengsao answered their
governors' call to grow 10 banana trees per household to carry
out His Majesty the King's advice on self-sufficiency. Soon
each household found they were producing more bananas than
they could possibly eat.
"The surplus was too little for the market but much too
much to have them rot away," said Mrs Chintana.
The housewives of Rajchasarn district then formed a group
in an effort to find a solution to the problem. Preservation
was the key. But how when no artificial preservatives were to
be used? It could not be on a day-to-day basis like frying or
grilling as their farm work won't allow this. And other kinds
of preserved bananas like kluay tak (dried banana) and
kluay chab (dried banana slices coated with sugar),
have been around for a long time. The women decided they
needed something more innovative to catch the market's
attention. The banana problem turned out to be a provincial
one and the governor, Thirawat Kullavanijaya, and the
Provincial Community Development Office came to their
rescue.
The governor gave them two ovens which cost around 80,000
baht and enlisted the help of the Chulabhorn Research
Institute. The aim was to work out a banana preservation
programme for communities of housewives throughout the
country. | Notice that you
could stop reading the news story at almost any point and still have
the main facts. The feature story, however, has only just begun. It
is clearly written for readers who have the time to sit back and
enjoy what they read. Even from the brief excerpt it is clear the
feature story is less formal and the writer is much more involved in
the story. In news stories, you hardly notice the writer at all.
Tips for reading feature stories1. Don’t give
up too easily. Feature stories often seem difficult,
but usually only the introduction is troublesome. There, the writer
tries to catch our attention and some of the methods used (humour,
word-plays or idioms) can be difficult for non-native readers to
understand. Once the main part of the feature begins, however —
usually after three or four paragraphs — it may become much easier
to read.
2. Take advantage of all the help the writer gives
you. Pay special attention to the pictures and the
captions beneath them. Often the editor provides an introduction as
well. For example, in the banana story above, this is how the editor
introduced the story.
ENTERPRISE: A group of housewives have become real high-fliers
since their preserved bananas found a place on the Thai
Airways International menu. Now other groups want to learn
their recipe for success
| Outlook
features always have a headline that identifies the topic of the
story. There is a deck as well. A deck is a sentence or short
paragraph that suggests the theme of the story. It is set in large
italic type before the story.
3. Take a quick look through the story to see how it
is organised. Usually a feature will have several
distinct parts. Once you see them, the feature becomes much easier
to read — a series of short sections rather than one long story.
4. Try to find the writer’s focus. Good
writers generally focus on one or two aspects of their subject. It
may be a particular habit or characteristic of a famous person, for
example, and the writer may give examples of it several times during
the story — especially at the beginning or end.
Note: Post Tips,
our lesson for teachers to use in their classrooms presented an
excellent lesson on feature writing. Check it out here.
For practice in reading and learning vocabulary from up-to-date
feature stories go to our weekly Feature
Focus column.
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